Nem5 Web Maggic Awards Program Helpware - Article 4 - Page 2
Criteria Criterion - How to Make the Rules!
© Maggi Norris - December 15, 1999
Opinions
Getting opinions on your criteria is always a good idea. Just
because you understand something does not mean everyone will understand
it as you do. Ask people what they think something means. If they
give you an answer that is very different from what you are trying
to say, then try to reword that point of your criteria. Do this
over and over until you find the right way to say it so you get
the response you expect and need.
Don't ask just one person. You need the opinion of many to truly
get an understanding of how well you are understood. Keep track
of any questions or comments. If you get a complaint that something
is not understood you should focus on that point until it is made
clear.
You Make the Rules
Once you have made your criteria it is important to stick to
your guns. If you make the rules, you should follow them. If you
do not your award program loses its credibility.
While your criteria should not make it too easy to win your award,
it should not be made so difficult it becomes impossible to earn.
An award that can not be won by any site, no matter how well done,
is a waste of web space.
Level Awards
Some programs find the use of one award that covers all criteria
points to be sufficient. Programs that want a multi-level award
system need to add the extra points needed to earn each individual
award. If your site gives Gold, Silver, Bronze or other awards
in specific categories each award should have its guidelines placed
online. You should note your general criteria to win all awards
as well as each award's unique criteria.
Upgrades
While some criteria may remain the same from the very beginning,
that is not true for all programs. Over time you will see many
sites that make you change your ideas of what the best site online
is. You will also find that some of your criteria will become
less important as new ideas form or that they don't really make
a difference in how well a site is designed. As this happens,
it is important to upgrade your criteria to match these new contexts
for evaluation. New methods of web design show up every day. The
growth of your criteria should reflect your understanding of the
changing times.
Even as you upgrade, you should remember that a good awards program
requires some consistency. If you upgrade the program, you should
make note of it on your site. You should not change a rule a day.
If you upgrade, it should be a major upgrade that actually makes
a difference to the overall structure of how you judge sites.
Once you have your criteria online, keep track of changes you
would like to make on the next upgrade. Think hard before changing
the rules. If you change a point, will it actually make a difference
in judging? Once you change your criteria online, it is in writing
(so to speak). This is how your applicants will expect you to
view their sites.
Layout
Bunching criteria points into one large interminable group makes
them harder for most to read and understand. Even if you have
them all in a row to score sites, it helps your applicants to
easier understand them if the points are listed by category on
your site.
Getting It Read
There are different methods of ensuring that your applicants
understand the requirements for the award. No matter the method
you choose, getting your criteria read can be difficult. Sites
who really care about whether they win will read it. Reading the
other
articles in this series will give you clues into how to
assure it is read. I read them myself and gained a lot from it.
Credits
Now that we have made the long traverse into building solid criteria,
I would like to note some very special people who helped me make
my own criteria and awards program what it is.
In the beginning, there was Rick Doran. I learned a lot about
judging websites and building a solid criteria list from Rick.
He watched my program grow, gave advice and insight that helped
me work out the basis of my own awards and helped me understand
how to deal with many of the problems inherent with any awards
program.
Next came all the people who believed in my program enough to
list it on their websites. These sites are responsible for more
than 82% of all applications I have received. I will list them
here in the order I applied to their site and was accepted: Award
Sites, Awards Jungle, Website Awards, A+ Awards, The Award Zone,
The Award Gallery and Millennium Awards.
Next are the individuals who helped me the most personally. I
have been very lucky to meet many wonderful people who were generous
with their friendship and their answers to my continual questions.
There isn't enough bandwidth on the whole Internet to thank everyone
who has ever helped me. This list is for those who made the largest
impact on my awards program and how it works now: Morgan Ravenstone,
Stelios Stavrinides, Richard Berends, Don Chisholm, Brian Lee,
TnT Emerson, Steve English, Paul Davies, Romeo Sin, Michel Nag,
Philipp T. Eirich, Nikica Atlagic, Peter Shulman, TinyRay Grier,
Rhonda Serong and Karen Lyster. While I often help others with
grammar and spelling I also need help myself at times. Thank you
to Enrique Sacerio-Gari for checking my work so carefully and
gracefully. It just wouldn't have worked the same without these
people. I owe them all a debt of gratitude.
Last, but far from least are the many applicants who work hard
to make our Internet community a home. There would be no program
without beautiful sites made by talented people to earn them.
I thank you all.
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